Roblox重磅引援！15年经验高管布局虚拟广告。

Roblox appoints Mike Schoelch as head of agency partnerships, signaling a push in brand collaboration and advertising. Schoelch's experience in programmatic and game advertising from Unity will help Roblox build a diverse ad ecosystem in the immersive platform. This aims to connect brands with the Roblox audience, creating value for marketers, developers, and users, and marks a deepening of Roblox's commercialization strategy.