CEO丑闻引爆！帕特洛“救场”营销，是天才还是灾难？

2025-08-13 18:11:16营销案例

天文学家公司因CEO丑闻引发公关危机，邀请格温妮丝·帕特洛出演病毒式营销视频，引发关于“直接发布”文化的反思。文章探讨了品牌在创作与发布之间的权衡，以及注意力与策略的区别，强调了时机和辨别力在营销中的重要性。

发布于 2025-08-13

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