2026酒店社媒冲刺！直订猛增，省25%佣金！

In 2026, hotels are leveraging social media to boost direct bookings and reduce OTA commissions (15-25% of booking fees). Strategies include short videos, user-generated content, exclusive social media offers, destination marketing, micro-influencer collaborations, targeted ads, AI-optimized content, and consistent online reputation management. Data analytics guides content decisions for maximum revenue.