Jumia巨亏1.35亿,订单却暴涨21%!非洲电商大变局!
非洲电商巨头Jumia发布2025年Q1财报,营收虽同比下降,但订单量和活跃用户数增长,尼日利亚市场表现强劲。Jumia上调全年业绩预期,目标2026年Q4实现盈利。面临亚马逊、Temu等竞争,Jumia在降本增效的同时,加强基础设施建设,以应对非洲电商市场的机遇与挑战。

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