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2024年全球移动市场报告显示，应用内购买收入大幅增长，非游戏应用成为新增长点。AI聊天机器人应用异军突起，用户使用时长激增。出海企业需关注全球市场差异，重视用户画像分析，把握市场机遇。全球化运营成主流，本土市场仍具优势。
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