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跨境电商卖家面临广告投放ROI低的挑战。预测性广告投放利用人工智能和大数据，分析客户行为模式，精准定位潜在客户，提升转化率并降低推广成本。新媒网跨境指出，预测性广告通过数据收集、模式识别、目标匹配和实时优化四个步骤，实现精准营销，有望成为跨境电商广告投放的主流趋势。
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