新媒网 · 跨境数据社区

Almedia, a prominent rewarded play platform, has recently announced the acquisition of the cashback provider Zave.it, a move described by its CEO Moritz Holländer as a milestone in their quest to develop what he calls the world’s smartest engagement engine. The specific financial terms of this deal have not been disclosed.

Operating primarily in the German market, Zave.it awards its users with cashback on purchases made at online stores and supports content creators. Almedia envisions this acquisition enabling it to forge closer collaborations in the retail and financial sectors, thereby enhancing its rewarded play platform, Freecash, into a robust engagement tool. Earlier this year, the growth of Almedia was recognized when it was ranked as the third fastest-growing company in Europe on the FT1000 list.

Moritz Holländer, who has been at the helm of Almedia since its inception, shared insights into the strategic value of incorporating rewarded user acquisition into mobile marketing strategies. He noted that this approach has shifted from a niche method to a critical component of mobile marketing. “This acquisition is a landmark step in our mission to build the world’s smartest engagement engine,” stated Holländer.

Building on each company’s strengths, this merger will combine Zave.it’s commerce expertise and scalable technology with Almedia’s data science capabilities and extensive global reach. This synergy is expected to create a multifaceted platform that will enable brands to interact with audiences across a more significant number of sectors more effectively.

Dominik Oppelt, co-founder of Zave.it, echoed these sentiments, expressing enthusiasm for the future prospects of this amalgamation. “Joining forces with Almedia is the natural and most exciting step in our journey,” Oppelt commented. Both parties look forward to merging their technological ecosystems to deliver a unified platform where consumers can reap substantial digital rewards.

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