惊爆!中国代工厂变身巨头,年销15亿,爆品狂销50万!
挪客(Naturehike)是一家从代工厂成功转型为全球户外用品领军者的中国品牌。通过自主品牌建设,产品质量提升和差异化定位(轻户外·轻旅行),挪客成功进入海外市场,覆盖80多个国家和地区,2022年销售额突破15亿元。文章还提及了同样出海成功的中国品牌牧高笛,并分析了中国品牌出海的关键因素。

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