Authentic reality
World-class training.
Proven method.
Best practices.
Sounded great.
Reality?
🚫 Scripted questions = clients felt interrogated
🚫 Forced closes = trust eroded
🚫 Rigid steps = reps shut down
Our best rep quit: “𝗧𝗵𝗶𝘀 𝗶𝘀𝗻’𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴. 𝗜𝘁’𝘀 𝗿𝗼𝗯𝗼𝘁𝗶𝗰 𝘁𝗼𝗿𝘁𝘂𝗿𝗲.”
I doubled down. “It just needs time.”
Meanwhile:
❌ Close rates plummeted
❌ Complaints rose
❌ Morale died
Client said: “You used to understand us. Now you sound like everyone else.”
The fix:
✅ Tossed the scripts
✅ Rebuilt with relationship selling
✅ Industry-specific coaching
✅ Let reps be human again
Performance rebounded in 6 weeks.
Lesson: Authentic > Artificial.
What “improvement” actually made things worse for your team?👇 Share it.