World-class training. Proven method. Best practices. Sounded great. Reality? 🚫 Scripted questions = clients felt interrogated 🚫 Forced closes = trust eroded 🚫 Rigid steps = reps shut down Our best rep quit: “𝗧𝗵𝗶𝘀 𝗶𝘀𝗻’𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴. 𝗜𝘁’𝘀 𝗿𝗼𝗯𝗼𝘁𝗶𝗰 𝘁𝗼𝗿𝘁𝘂𝗿𝗲.” I doubled down. “It just needs time.” Meanwhile: ❌ Close rates plummeted ❌ Complaints rose ❌ Morale died Client said: “You used to understand us. Now you sound like everyone else.” The fix: ✅ Tossed the scripts ✅ Rebuilt with relationship selling ✅ Industry-specific coaching ✅ Let reps be human again Performance rebounded in 6 weeks. Lesson: Authentic > Artificial. What “improvement” actually made things worse for your team?👇 Share it.