Klarna募资12.7亿!跨境BNPL支付引爆转化率!
瑞典金融科技公司Klarna计划2025年在美国IPO,募资12.7亿美元。Klarna以“先买后付”(BNPL)模式著称,其IPO反映了金融科技与资本市场对接的趋势。BNPL在全球范围内兴起,与消费观念转变、电商渗透、技术创新及经济形势有关。中国跨境电商企业应关注支付方式多元化、国际消费行为变化及新兴市场机遇。

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