粤公网安备 44011302004783号 亚马逊加强对listing违规行为的监管，卖家需注意高风险词汇
亚马逊近期加大了对产品详情页违规行为的审核力度，许多卖家因价格虚高、使用不相关关键词或提及未授权品牌而遭遇账户封禁。平台重点整治三类高风险词汇：注册商标词汇（如HULA HOOP、Frisbee）、常用描述性词汇（如operation、durable）以及营销敏感词（如Gift、Free）。在选品时，卖家需特别谨慎，避免在标题和描述中使用他人注册的商标及其变体形式，并警惕竞争对手恶意添加敏感词以引发产品listing异常。建议卖家建立“先查后用”的机制，定期检查商标注册动态，严格控制listing的编辑权限，及时调整产品信息以应对政策变化。
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