新媒网 · 跨境数据社区

The death of the VSL is coming... Here’s how Frank Kern, VShred, and ClickBank are joining the “interactive revolution." Any marketer who’s been around for a few years can tell you... VSLs are losing effectiveness with each passing day. But the good news is there’s a recent innovation that will breathe new life into the tired old VSL format. A change that’s virtually guaranteed to increase consumption, boost conversion… And skyrocket the profits of marketers who get in early on the “interactive revolution.” Let’s face it. Sure, VSLs converted like gangbusters years ago when they were new. But people are accustomed to VSLs by now. Plus now we’re surrounded by videos every day on TikTok, Facebook, and YouTube. And that makes it harder and harder to keep a prospect’s attention. So marketers have to use more hype - and more extreme claims (which push compliance with ad networks). But now there’s a better way to earn someone’s attention. Enter Smart Vids. These interactive VSLs keep viewers engaged by giving them regular choices to make throughout the VSL. These end up being tiny, micro-commitments… So a viewer is psychologically primed to continue watching. Plus you also have the ability to segment users depending on the choices they made. So you can have them take different “paths” through the VSL… …and they can even see completely different pitches based on their answers. And if you’re REALLY a data person… These choices can be pushed to your CRM so you can see how the different segments lineup in lifetime value, refunds, or anything else you want to track. And there’s a stack of other features that make Smart Vids a marketer’s dream: - Smart Autoplay (to grab attention immediately) - Calls to Action (at the exact right time - without needing any code) - Decision Countdown Timers (to increase urgency) - In-Depth Analytics and Customizations (to optimize your VSL with real world data) - Exit Thumbnails (to re-engage without annoying exit pops) - Play Gate Opt-Ins (to collect info before continuing with video) That’s why Vidalytics is trusted and used by: - Frank Kern - Todd Brown - John Benson - Brendon Burchard - Perry Belcher - Mike Dillard - Joel Erway - Clickbank - Organifi - Credit Secrets - Performance Golf - VShred In fact, Rich Schefren himself recently shared how interactive video led to 300% more sales. So it’s no surprise Rich Schefren is also an avid user of Vidalytics. https://interactive.vidalytics.com/ There is bad news, however. Years and years from now, interactive VSLs will be so normal that viewers won’t find them as interesting (just like VSLs are now). But the good news is that’s still years and years away. Those who take advantage of this new format right now stand to transform their businesses… Just like the early VSL creators did so long ago. It’s time to join the interactive revolution. https://interactive.vidalytics.com/