Meta Advertising Policies Overview

Meta (formerly Facebook) has strict advertising policies to ensure a safe and positive user experience. Here are the key rules for advertising on Meta platforms (Facebook, Instagram, Messenger, and Audience Network): 1. Prohibited Content Meta does not allow ads that contain: Illegal products or services (drugs, counterfeit items, hacking services). Discriminatory practices (age, gender, race, religion, disability, etc.). Misleading or false content (fake claims, deceptive financial services). Adult content (nudity, sexually suggestive content, escort services). Weapons and explosives (guns, ammunition, fireworks). Tobacco and drugs (including recreational and prescription drugs). 2. Restricted Content Some topics require approval or have limitations, including: Cryptocurrency and financial services (requires authorization). Gambling and gaming (depends on location and legal requirements). Alcohol (age restrictions apply). Healthcare and pharmaceuticals (must comply with regulations). Political ads (require verification and disclaimers). 3. Community Standards Compliance Ads must follow Meta’s Community Standards, which prohibit hate speech, violence, and other harmful content. 4. Personal Attributes and Privacy Ads cannot imply knowledge of personal attributes (e.g., “Are you overweight?” is not allowed). No use of sensitive user data for targeting without permission. 5. Landing Page Requirements The landing page must match the ad content. No misleading or disruptive experiences (e.g., excessive pop-ups, auto-downloads). 6. Copyright and Trademarks Ads cannot use copyrighted material, brand names, or logos without permission. 7. Ad Formatting and Engagement No fake buttons, play icons, or engagement bait. No excessive text on images (Meta prefers minimal text in ad visuals). 8. Political and Social Issues Requires verification and must include “Paid for by” disclaimers. Must comply with local election laws.