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Improve your patient visit average ethically using this... When I worked for England Rugby, we followed a proven framework for coaches and athletes. They always wanted to know the same 4 things: 1. What’s the problem? 2. Why did it happen? 3. What’s the plan? 4. How long will it take to get back? This set expectations early and gave a clear path to recovery. They knew the player would be pain-free on the treatment table on day 7… ready to start running on day 14… but wouldn’t sprint at full speed until day 28 etc… Because they knew the treatment path, players weren’t rushed back when the pain first went away. They had low relapse rates, high treatment adherence, and a superior level of recovery over the long term. Elite athletes are prepared to spend more sessions in therapy if they can picture their path back. My private patients were different. They stopped seeing me after 3-4 sessions, once their pain eased. But I wondered if my clinic patients would respond better to the ‘Pro Sport’ approach… I spent more time explaining the treatment plan to my private patients. I focused on answering the same 4 key questions coaches and athletes wanted to know, and less time doing hands-on treatment. And I noticed a HUGE shift. Not only were patients leaving just as happy… they were actively ‘selling’ me on why they needed to come back, rather than the other way around. The truth is private patients want the ‘Pro Sport’ treatment. They’re not going to the world cup… but to them, being healthy enough to tend to their garden or play sports with their kids is equally as important. They want to reach a level of recovery beyond 3-4 sessions – as long as they have clear expectations and understand the milestones along the way. Once I began to deliver this – and taught my physios to do the same – patients started raving about my clinic. Re-bookings skyrocketed and we finally had consistency in the diaries which meant less stress for me and confidence to continue growing the clinic.