新媒网 · 跨境数据社区

I talk a lot about the power of differentiating, standing out and developing a brand and product range that will resonate with consumers. Same goes for your key message! From a marketing and comms point of view, it’s very easy to get carried away with all your messages regarding your key features and benefits. Keep it simple! Too many messages and no-one will remember any of them! The power of ONE great message for consumers (and buyers). While it’s often tempting to talk about everything, stick to that ONE great message. It’s particularly effective if that one great message is easily understood, is meaningful and different. Even if you have many great messages just stick to the most powerful ONE and repeat that message in as many ways and places as possible. If you spark the interest from one great message then you are onto something for sure. Recognise any of these? “Delicious dips in a paper based tub” “Drink me before alcohol” “We make delicious low sugar treats” “Ingredients you can see and pronounce” “Deliciously not normal” We’ve created numerous new brands and product ranges then helped them grow into $5-10 million businesses within 36 months. Connect for a chat any time as always! @_creme_design_ #brand #brandmessage #marketing