新媒网 · 跨境数据社区

💡 People don’t buy from Sarah in accounting. They buy from your brand. So why make it all about her? Too many brands think brand awareness means posting: “Meet our social media manager” …and then turning it into a personal spotlight. Wrong. Let me explain 👇 Brand awareness is about how easily customers recognize and remember your brand name, logo, products, or services. It’s the very first stage of the marketing funnel, before someone can buy from you, they need to know you exist. And we know why it matters: trust, credibility, differentiation, and customer loyalty. So how do you build brand awareness? ✨ Content marketing:blogs, videos, podcasts, social posts that educate or entertain. ✨ Social media: stories, engaging posts, consistent branding. ✨ Advertising & sponsorships: paid ads, influencer partnerships, events. ✨ Consistency: same tone, same visuals, same messaging across every touchpoint. And here’s what brand awareness is not: ❌ It’s not just advertising. Paid campaigns help, but awareness also comes from organic touchpoints like PR, social, and word of mouth. ❌ It’s not only a logo. Design matters, but awareness is about the feelings and values people connect with your brand. ❌ It’s not a one-time effort. Awareness is built over time with repeated exposure. ❌ It’s not just being seen. True awareness is being remembered and recognized. Here’s where a lot of agencies and brands get it wrong: 1️⃣ More followers = more awareness (nope, vanity metrics don’t equal recall). 2️⃣ Going viral builds awareness (visibility isn’t the same as memorability). 3️⃣ Any impression is good (random reach ≠ recognition). 4️⃣ One campaign is enough (awareness requires ongoing effort). 5️⃣ Awareness = sales (awareness is top of funnel, not conversions). 6️⃣ Logos and colors = awareness (real awareness is emotional connection). 7️⃣ Awareness can’t be measured (it can: search volume, mentions, traffic, surveys). In other words: “Meet the Team” posts should reflect the bigger brand story... not just a personal bio. Real brand awareness is about being consistently seen, remembered, and trusted. #brandawareness #socialmediamanager #ruthdaniels #capetown