新媒网 · 跨境数据社区

Here’s how to turn ANY not-working Meta Ad campaign around... First, the video vs. image debate is FINALLY settled: it depends on your account. 📱 Instagram-heavy accounts: Vertical Reels are crushing it (we saw one client drop CPA by 42% overnight) 💻 Facebook-heavy accounts: Text-heavy square images still dominate (outperforming video by 30-50%) The biggest mistake advertisers make in 2025? Over-complicating their targeting. Instead, use my three-tier approach: 1️⃣ COLD: Combine your winning audiences into one “super-audience” (minus all warm audiences) 2️⃣ WARM: All engagers, video viewers, email subscribers, and site visitors 3️⃣ HOT: Only sales page visitors with testimonial-focused creatives Then apply my “Traffic Light System” for daily management: 🔴 RED = STOP (ad sets spending 1.5x target CPA with no conversions) 🟡 YELLOW = HOLD (performing close to target CPA - don’t touch!) 🟢 GREEN = SCALE (increase budget 20% every 48 hours) The key to maintaining performance? Creative refreshes WEEKLY. For scaling winners, use the Post ID strategy: - Take Post IDs from best ads - Create new campaign with manual bidding - Set bid at 1.5-2x target CPA This framework is working across dozens of accounts from $100/day to $10K+/day spends. Say “Seven” to get my free guide in your DMs :)