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Do you know what a welcome sequence is? Let me break it down for you... If you’re exhausted from seeing new subscribers join your list and then… crickets? I get it. You’ve worked hard to get those sign-ups. Now, what happens next is crucial. This is where the magic truly begins by diving into the power of a well-crafted welcome sequence. A welcome sequence is simply a series of automated emails that your new subscribers receive after they join your list, usually triggered by a sign-up form or lead magnet. While there’s no strict rule on the ideal number of emails, my sweet spot for beauty and lifestyle brands often falls between 5 and 6. Now, let's talk about the crucial "Email 1." You have two main approaches: ✅The Generic Welcome: "Welcome to our brand! Here's the offer you signed up for." Simple, but often lacks a personal touch. ✅ The Personalized Introduction: This goes deeper. It explains what subscribers can expect, encourages engagement (like following social media or setting preferences), and then delivers the promised offer. "Email 2" is your chance to showcase your brand's personality. Your new subscriber clicked to see more – now is the time to build that foundational relationship. From there, you can tailor the sequence based on whether they took the initial offer or not. Did they convert right away? Send a thank-you email, welcome them to your community, and maybe even invite them to share their needs and preferences. Did they not take the offer? Nurture them with valuable content, educate them on your brand's unique value proposition, and gently introduce a touch of FOMO without being overly salesy. The ultimate goal of a welcome sequence is to guide your new subscribers towards your desired outcome, setting the stage for a long and engaged relationship. It's the cornerstone of any effective email marketing automation strategy. Ready to build an evergreen welcome sequence that converts and nurtures your subscribers? Book a consultation via the link in bio. Let’s make your email automation work for you. #explorepage✨ #emailmarketing #automation #welcomesequence #customerjourney #beautymarketing #marketingstrategy