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Regional and Brand Ambassador of Champagne at the Sommeliers Choice Awards (@sommelierschoiceawards), Paul Baldi (@randomwineguy and @champagnebaldipain) talks about elevating Champagne as a wine category and leveraging award-winning selections to boost sales. "Champagne is more than just a celebratory drink—it’s a wine with a long history, exceptional terroir, and a winemaking process perfected over generations. It’s complex yet approachable, and there’s always a story behind every bottle." - Paul Baldi"I was born and raised in Champagne, surrounded by vineyards and the culture. Growing up around it, Champagne was my first introduction to wine, and it’s still my favorite to this day." - He added Some of the questions we ask: What are some recommended Champagne brands that sommeliers should feature on their menu to cater to various price points and appeal to a wider audience? Paul Baldi grew up surrounded by the iconic vineyards of Champagne, France, where the craft and heritage of winemaking left an indelible mark on his life. His passion for Champagne as a wine category has been a constant thread throughout his career, from his early days exploring wine regions to his current role as a sommelier at a prestigious 3-Michelin-star restaurant in San Francisco. As the Regional and Brand Ambassador at the Sommeliers Choice Awards, Paul is on a mission to demystify this sparkling wine, making it accessible to sommeliers and guests alike. In this interview, Paul shares his thoughts on Champagne's enduring appeal, its role on restaurant menus, and how sommeliers can elevate their Champagne programs. How can sommeliers leverage award-winning Champagne selections from the Sommeliers Choice Awards to boost guest confidence and sales? How should sommeliers approach educating their team on award-winning Champagnes and their unique characteristics? What advice would you give to sommeliers who want to use competition results to enhance their Champagne program and customer engagement? and more. Full article on @sommelierschoiceawards website blog. #champagnemaximetoubart #SommeliersChoiceAwards #champagnedevignerons #vigneron