新媒网 · 跨境数据社区

This Shopify theme setting is destroying your SEO traffic and negatively impacting your overall organic revenue. By default, Shopify is set to generate dynamic URLs for every single product in a collection page. This means that if you have one product in 5 different collections, you will essentially have 5 completely different URLs. Even though Shopify does include a canonical tag, which tells Google that these pages are the same, Google still needs to do all that extra crawling, just to understand that these pages are not duplicates. So how is this negatively affecting your Shopify rankings and organic revenue? Instead of using Google’s limited crawl budget on those duplicated URLs, we could be using it to have Google pay more attention to our collections, product, and blog pages, and with that, increase our overall visibility. How do you fix this? It’s as simple as going into your Shopify theme.liquid file, and disabling dynamic product URLs. This will allow us to link from a collection page directly to the final product page URL, and eliminate all of the other URL variations. Best of all? This doesn’t turn the OLD URLs into 404 pages, those will still work and load just fine, in case someone lands on them. 👉 Do you want 134 additional Shopify SEO Quick-Win opportunities just like this one? Click the link below, and check out the Shopify SEO Checklist with over 135 Quick-Wins and Step-by-Step Guides, trusted by over 1,000 Shopify Entrepreneurs.👇