新媒网 · 跨境数据社区

Most advertisers don’t really understand how attribution works. They rely on default settings. They assume the results they see in Ads Manager are complete. They make decisions based on what Meta tells them, without questioning how that number came to be. That’s a problem. Attribution settings impact optimization. Reporting. How credit is given. And how you interpret success. In this post, I break it all down: - Click vs. View vs. Engaged-View - First Conversion vs. All Conversions - Standard vs. Incremental Attribution - When and how to adjust your settings - How to use Compare Attribution Settings the right way Read it here...