新媒网 · 跨境数据社区

My Pen Name Was a Mess—And It Was Killing My Sales When I first started publishing, I had no real plan. I picked a pen name, slapped it on my covers, and hoped for the best. But then I realized something disturbing. My books had no identity. My covers were all over the place. My website? Nonexistent. My social media? A chaotic mix of random posts. Readers weren’t just not buying my books—they weren’t even remembering my name. The moment I invested in an actual author brand, everything changed. ✔ A professional author logo? Instant credibility. ✔ A consistent color scheme? Readers recognized me. ✔ A cohesive website & social media? Readers trusted me. And when readers trust you, they buy from you. If your pen name isn’t working for you, it’s working against you. It’s time to give your author brand the professional edge it deserves.