Subo Food Bottle: Mess-Free Meal Times

Meal times were chaos. Food spills. Frustrated toddlers. Overwhelmed parents. We needed a better way. In 2012, we had two toddlers just over a year apart. They wanted to feed themselves, but the mess was out of control. We thought squeeze pouches were the answer. Wrong. They were wasteful, non-reusable, and still messy. So, we searched everywhere. Nothing. Then came our lightbulb moment. During one of those all-too-familiar, hectic mornings—rushing out the door, juggling snacks, and dealing with spills in the car, pram, or park—it clicked. What if there was a mess-free, reusable food bottle that let kids feed themselves independently? Not just for convenience, but as a sustainable alternative to single-use pouches. So, we got to work. The real challenge? Designing a system that pushed the food up without squeezing. One morning, Jules walked out of the shower holding an old toothpaste container. That was it. We cut it apart, stuck some duct tape on it, and made our first homemade prototype. Our first Subo bottle. A mess-free, reusable food bottle that lets kids feed themselves—without the drama. We loved it. Our kids loved it. The meal times were finally peaceful. We made more. First for family, then for friends. Then friends of friends. Before we knew it, we were ‘The Subo People,’ selling directly to families across the country through our online store. Fast forward 13 years: ✅ 100,000+ orders shipped ✅ A growing community of happy families ✅ International expansion ✅ A warehouse filled with Subo goodness A lot has changed, but our mission hasn’t: making mealtimes easier, mess-free, and stress-free for parents and kids. Jules and I are still at the heart of daily operations. And we still love Subo bottles as much as the day we made our first one. So that’s it. We’re The Subo People. 🖌️ Why Parents Love Subo: ✔️ Mess-free ✔️ No waste ✔️ Phthalate-free & BPA-free ✔️ Encourages independence ✔️ 17,000+ ⭐⭐⭐⭐⭐ happy customers ✔️ Proudly Australian since 2012 🔗 Ready for stress-free meals? See why families love Subo: suboproducts.com.au