新媒网 · 跨境数据社区

The lead generation playbook that worked 3 years ago? It's DEAD. Let me explain… Back then, you could toss some money at LSA, get a flood of cheap leads, and pack your schedule. Easy money. Well, those days are over! Here’s what contractors are telling me now: "I used to get leads for $30, now they're $92." "We're spending twice as much for half the calls." "Everything that worked before just... stopped working." The game completely changed. BUT most contractors are still playing by the old rules… They're cranking up ad spend. Bidding higher. Hoping things go back to "normal." But spoiler alert: They won't! The contractors who are winning right now? They adapted. FAST. They're using new strategies to turn even expensive leads into ultra-profitable customers. And while others complain about change? They’re laughing their way to the bank!! Jim and I scaled A1 Garage to $250M... and now we’re revealing what’s working right now. Even if leads cost $100+ and call volume is unpredictable. Join us June 25th, 3-4:30 PM EST, and we’ll walk you through: ✅ The exact lead gen playbook we use to win in today’s market ✅ Strategies that work even when call volume dips ✅ Tactics to get the most out of every lead Click the link and register to secure your spot now. No replays! get.homeservicefreedom.com/webinar-keepphonesringing

10 advice you should implement if you need more clients: 1. Leverage Google Business Profile Tactic: Fully optimize your free Google Business Profile with updated hours, high-quality photos, services, and a link to your website. Encourage clients to leave reviews. Why It Works: Boosts local SEO and visibility in Google Maps searches—where many customers look first. Cost: $0 2. Create a Lead Magnet Tactic: Offer a free, valuable resource (e.g., a PDF checklist, guide, or template) on your website or social media in exchange for email addresses. Why It Works: Builds your email list for follow-ups and nurtures potential clients without ongoing ad spend. Cost: Time to create (use free tools like Canva or Google Docs). 3. Post Consistently on Social Media with Value Tactic: Share 2-3 posts per week on your chosen platform (e.g., Facebook or Instagram) with tips, client wins, or behind-the-scenes content—no hard selling. Why It Works: Builds trust and keeps you top-of-mind organically, increasing referral potential. Cost: $0 4. Collaborate with Complementary Businesses Tactic: Partner with a non-competing local business (e.g., a bakery with a coffee shop) for cross-promotion—share each other’s posts or co-host a giveaway. Why It Works: Taps into their audience for free, doubling your reach with zero ad spend. Cost: $0 5. Ask for Referrals Strategically Tactic: After delivering great service, email or message clients asking them to refer you to one friend or colleague—include a simple “forward this” template. Why It Works: Word-of-mouth is powerful and free; happy clients are your best salespeople. Cost: $0 6. Repurpose Existing Content Tactic: Turn a popular social post, email, or blog into multiple formats—e.g., a carousel on Instagram, a short video, or a LinkedIn update. Why It Works: Stretches your effort across platforms without creating new content from scratch. Cost: $0 7. Engage in Relevant Online Communities Tactic: Join local Facebook groups, Reddit threads, or forums where your target clients hang out. Answer questions and offer advice without pitching—include a subtle signature link. Why It Works: Positions you as an expert and drives organic interest to your business. Cost: $0 8. Use Hashtags and geotags Effectively Tactic: Add 3-5 targeted hashtags (e.g., #SmallBizUSA, #YourCityName) and geotag your location on Instagram or Facebook posts. Why It Works: Increases discoverability by people searching for local or niche content. Cost: $0 9. Host a Free Webinar or Live Q&A Tactic: Use free tools like Zoom or Facebook Live to host a 20-minute session teaching something valuable (e.g., “5 Ways to Boost Sales This Month”). Why It Works: Attracts potential clients, showcases expertise, and builds a warm lead list. Cost: $0 10. Optimize Your Website for Conversions Tactic: Add a clear call-to-action (e.g., “Book a Free Consult” or “Get Your Quote”) on every page, and ensure it’s mobile-friendly using free tools like Google’s Mobile-Friendly Test. Why It Works: Turns existing traffic into leads without paying for more visitors. Cost: $0 I hope it helps. :) Constantin Ferseta Kuantero