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Go behind-the-scenes on how top brands are scaling on FB and TikTok ads. Each morning we send an ad example, what makes it work and how to apply the takeaways to your campaigns. Read by marketers and founders at Open Store, Bloomscape, OLIPOP, The Hustle, Fabletics and thousands more.

1. Keep it concise: Meta recommends keeping your primary text under 125 characters. 2. Focus on benefits: Explain how your product or service will benefit the customer. 3. Use clear and simple language: Avoid using jargon or overly technical terms. 4. Include a call-to-action: Encourage the customer to take a specific action, such as "Sign up now" or "Learn more". 5. Use attention-grabbing headlines: Make sure your primary text is attention-grabbing and relevant to your target audience. Here are some examples of effective primary text for Meta ads: - "Get 20% off your first purchase!" - "Learn how to boost your productivity with our free guide" - "Sign up now and get instant access to our exclusive content" - "Discover how our product can help you save time and money"

Go behind-the-scenes on how top brands are scaling on FB and TikTok ads. Each morning we send an ad example, what makes it work and how to apply the takeaways to your campaigns. Read by marketers and founders at Open Store, Bloomscape, OLIPOP, The Hustle, Fabletics and thousands more.