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While Others Hit the Brakes, You Hit the Gas. Most coaches see summer as “quiet season.” Clients go on holiday. Schedules shift. Sign-ups stall. So they coast… Take the foot off the gas… And wonder why September feels like starting from scratch. But not you. You’re not most coaches. Summer is your secret weapon. Because while others slow down, you speed up. You double down on visibility. You plug holes in your business. You stack lead gen systems that work while you’re at the beach. When September hits? You don’t need to “get back into it.” You own it. So here’s the play: Tighten your offer. Make it irresistible. Launch a summer-specific lead systems (challenges, checklists, trainings). Build systems now that convert cold leads while others are sunbathing. This is when market share shifts hands. Don’t give yours away. Take more of it.