新媒网 · 跨境数据社区

It’s become one of the defining splitscreens of the 2024 election cycle: President Donald Trump eagerly pounced at nearly every opportunity to speak with YouTube personalities, popular podcast hosts and right-wing influencers. Former Vice President Kamala Harris, on the other hand, largely played it safe, sitting for interviews with a cast of legacy news outlets. With the November election now in the rearview mirror, however, Democrats and progressives are embracing online media like never before in hopes of countering what they see as the right’s increasing dominance in the digital-first media ecosystem. Consultants say it’s a necessary lesson for Democrats to learn. How Democrats Are Honing Their New Media Strategy