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Google Ads Agency that uses profit based algorithm feedback? Read below to see how we work… Most agencies are still stuck using the outdated ROAS algorithm optimization… What we do is we tell Google Ads to optimize for profit rather than revenue by: 1. Integrate 3rd party software to get actual profit overview 2. Dynamically segment shopping campaigns based on POAS rules 3. Report Gross Profit as conversion value in Google Ads This simple change could instantly 2X your profit performance. How so? With POAS (profit on ad spend) optimization we say “Hey Google, maximise our profits” and NOT focus on revenue. In simple terms what this does is more precise budget allocation: Easier to leverage ad budget to high profitable products Minimize wasted spend on unprofitable products Without this profit overview Google is constantly guessing based on ROAS bid strategies and is wrong more often than you would think! We’ve perfected switching to this new structure and is consistently hitting 2X profits for our 6- & 7-figure clients. Can this really be true? Think about it... Once your current setup is more profitable than ever, the next move is effortless scaling. With the right strategy, you can amplify results without the usual headaches.. More revenue, higher AOV, and stronger LTV, all while keeping your margins in check. Scaling shouldn’t be complicated, it should be a natural next step. Let’s make it happen. Sounds interesting? Get in touch with us here: disruptionagency.io