FB广告归因避坑:挽回20%转化,数据差异清零!
跨境卖家常面临Facebook广告数据与实际销售数据不符的难题。iOS 14隐私政策导致追踪受限,Facebook广告归因成为难题。文章解析了Facebook广告归因原理、模型选择、设置方法及常见问题,并提出利用增量归因、服务器端追踪等高级策略,解决数据差异,优化广告效果。

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